1. customers:what we beleive our CredoWe carry out the business activities to serve the nation and it is the best way to utilize the abilities that are awarded by ALLAH.

  • We believe our first responsibility is to provide the safety of lives and assets to the consumer, customers and all others who use our products and connected with our company.
  • To produce quality products and customer service makes us the most reliable manufacturer for both industrial and domestic customers.
  • Motivated technical staff and qualified engineers are available to assist their valued customers in the selection of proper material.
  • We must provide the best quality at all level of our growth.
  • Increasing customer’s Trust is the key indicator of growth.
  • We must decrease cost through effective management and marketing.
  • Through our quality policy we ensure and minimize the risk of Short circuit. Short Circuit may cause to swear loss to life and assets as well.
  • Customers’ orders must be taken promptly, accurately and delivered on time.
  • Our suppliers and distributors must have an opportunity to make a fair and reasonable profit.
  • The customer must enjoy the long lasting product without having any complain.
  • We must ensure the highest level of quality with affordable prices by applying new techniques and procedures in manufacturing process.
  • We must provide the products at your door step; we develop a system for on-line buying, just in call purchase system and strong market channels for the easy accessibility of our products.
  • We must provide services which unable the customers to differ between right and wrong). CEP (Customer Education Program) program enable customers to rely on yourselves in identifying and buying the best products.
  • Customers must feel free to make suggestions and complaints
  • We are responsible to the communities in which we live
  1. Employees:

  • Our employees must be Nationalist, Competent and Honest.
  • To develop employee’s skills in understanding, what our brand is how they contribute to manage and improve it.
  • We must provide the recognition and mental satisfaction to our employees, channel members and all other parties concerned with merit cablesTM
  • They feel proud and self respect in our organization and this will surely increase the employee’s involvement and commitment.
  • We implement Participative management, Representative Participation and employee stock ownership (ESOP’s) programs for our employees.
  • By defining the Terminal values of employees we help them to achieve those values and setting up instrumental values.
  • Identity of employee is preserve in our organization.
  • We must respect their dignity and recognize their “merit”.
  • All their due payment must paid on time.
  • We help our employees to maintain the work life balance.
  • We must implement Employee Referral Programs.
  • Employees must be trained to implement Quality Dimensions.
  • Retirement plans must be created to facilitate employees.
  1. Corporate Responsibility:

  • We will remain loyal to our motherland, PAKISTAN.
  • Business must make a sound profit.
  • We must bring innovation in our product line to meet rapidly changing environment, and technology. .
  • Research and innovation is the key success factor.
  • We must equip with the latest technology, machinery and skills when it seems necessary.
  • We must be socially responsible and carry out the business activities with business ethics.
  • Take appropriate action against the processes which harms the environment.